AI Agency
An experimental Agentic Framework where a team of AI agents and human participants brainstorm ideas for concrete creative challenges. Agentic behavior is controlled by several techniques and is highly customizable to enable human supervision and guidance.
AI agents are autonomous software entities that perform specific tasks or functions using artificial intelligence techniques including generative and embedding models, memory management and custom tools. They are designed to perceive their environment, process information, and take actions to achieve predefined goals. AI agents can operate independently or interact with humans and other agents to solve problems, make decisions, and perform various tasks.
Elaborating complex, coherent creative approaches is central to an agency’s daily operations. From the initial briefing to selecting candidates for a first client iteration, the process often follows an expand/contract dynamic.
This method, alternating between divergent and convergent thinking, is essential for optimizing creativity and campaign effectiveness. In the divergent phase, AI agents and human participants explore a broad spectrum of ideas without immediate judgment, encouraging bold, unconventional, and experimental concepts. AI-powered tools generate high volumes of suggestions based on historical data, trends, and creative prompts, while human contributors add intuition and strategic nuance.
The convergent phase then refines and distills the most promising ideas. AI agents assess feasibility, audience impact, and brand alignment, while the creative director and participants guide decision-making to balance innovation with practicality. This structured interplay transforms raw creativity into actionable campaign strategies.
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